A special preview of Viktor&Rolf for Zalando RE:CYCLE SS18 shot by five Mastered photographers
RE:CYCLE, Viktor&Rolf’s fresh collaboration with European online fashion platform Zalando, which launches exclusively on Zalando.com from 1st February does exactly what that title suggests. The Dutch design mavericks have taken the online retailer’s overstock (unsold clothes from the previous season) and reimagined them afresh as new, wearable womenswear staples with signature Viktor&Rolf artistic flourishes. In another partnership with online creative talent platform Mastered, five photographers have individually shot a unique T-shirt taken from Viktor&Rolf’s atelier that serves as a sneak-peak for RE:CYCLE and embraces a visual narrative of transformation.
This spirit of metamorphosis has been a deep thread of Viktor&Rolf’s recent work. At last year’s Bread & Butter by Zalando, the creative duo showed select looks from their recent Haute Couture collections. In a uniquely Viktor&Rolf twist on the hand-me-downs ethos, the pieces were all handcrafted from recycled vintage fabrics, directly sourced from their own archives.
In RE:CYCLE, the designers explore the handcrafted territory further, using creative recycling methods across a 17-piece womenswear limited collection that includes everything from t-shirts to dresses to skirts. Though the story they tell is entirely new and the price point (between €50 for a T-Shirt - €250 circle long dress) decidedly below Haute Couture, the idea behind it has long since been in the Viktor&Rolf ethos.
‘With our past Haute Couture collections, we have explored creative recycling methods: new, artistic ways to re-use elements from the past to create something new,’ the designers explained. ‘For instance, fabrics from our own archive of 20 years were woven and patchworked into new materials and volumes; and fragments of existing cocktail and evening wear from the 20th century were surrealistically reassembled to create new, unexpected shapes.’
So the collaboration with Zalando follows this thread of sustainable fashion, by, as Viktor&Rolf attest, ‘breathing new life into forgotten garments’. With Viktor&Rolf for Zalando RE:CYCLE, the fashion story metamorphoses once again in energetic, fresh ways.
Francisco Gomez de Villaboa
London based fashion photographer and photojournalist Francisco Gomez de Villaboa’s work may be beautiful but it is also weighted with moments and issues that matter to him. From exploring the lives of families with children with learning disabilities or living with trans people in Cuba, de Villaboa’s photography espouses values of equality and freedom.
Stephanie Galea is a London based fashion photographer and visual artist. A recent Central Saint Martins graduate, Stephanie draws inspiration from her birthplace Malta; her work imbued with warm Mediterranean tones and strong colour and compositions. Her work has been published in Vogue Arabia, Vogue Italia and NYLON amongst others.
Fee-Gloria Groenemeyer prefers to shoot analog, largely avoids retouching and likes to shoot on location, where she gets a lot of inspiration. ‘Lately I’ve been seeking out architectural landmarks from the 20th Century, as early as Bauhaus or later Brutalism,’ says the Berlin based photographer. ‘The challenge of creating synergies interests me a lot; showing femininity in a massive run down concrete block; an environmental or political message with the latest fashion trends.’
Julia Morozova is a Russian born photographer living and working in Italy. Mostly self-taught, in the beginning she photographed friends, dancers and non-professional models in an artistic way. Working in fashion photography for the past four years, she enjoys collaborating with emerging designers, stylists and brands with a style can be described as contemporary, clean, feminine and always trying to tell a story.
Berlin based Lydia Gorges began her career as an assistant in still life and advertising photography in Germany, where she acquired her wide range of technical skills. She changed her field of work to fashion, moving to Paris in 2004 from where she spent the next six years assisting photographers like Camilla Akrans, Michelangelo di Battista, and Glen Luchford and Ezra Petronio from self service Magazine.
All Clothing by Zalando. Discover Viktor&Rolf for Zalando RE:CYCLE SS18 here.
Hanne Gaby in Viktor&Rolf for Zalando RE:CYCLE SS18 by Marujke Aerden
Photographer Lydia Gorges
Stylist: Jessica Klimach
Hair and make up: Berenice Ammann
Model: Lotte Zuidema @ md management
Studio: April May Berlin
Photographer Fee-Gloria Groenemeyer
Production: Lars Alexander Beppler
Make Up: Karolina Traktina
Hair: Attila Kenyeres
Styling: Sophia Schwan
Model: Gesa Nieberding @Mega Models
Model: Sophia Kaden @Mega Models
Model: Lena Werner @Mega Models
Photographer Julia Morozova
Stylists: Francesca Martorelli / Rafaela Rusca
Art Director: Vladimir Soto
Mua Silvia Aquapendente
Hair: Ayoe Nissen
Model: Cecilia Mezzi
Photography Gomez de Villaboa
Stylist: Madelaine DeRose Schaefer
Art Director: Ash K Halliburton
Hair: Ronnie Woodward
MUA: Samantha Coles
1st Assistant: Kasia Rubinska
2nd Assistant: Cherry Au
Photographer Stephanie Galea
Photography Assistants: Caylee Hankins and Gulja Holland
Styling: Emily Evans
Hair: Ronnie Woodward
Make up: Sogol Razi
Models: Charlie, Abbie and Ella @PRM
Shot at Hackney Studios
Hanne Gaby in Viktor&Rolf for Zalando
RE:CYCLE SS18 by Marijke Aerden
All Clothing by Zalando