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This content was co-created by Ford and VICE Creative Studio.

Exploring the Science of Sound

Our emotional connection to music is so integral to what makes life worth living that we rarely stop to think about why this is, or question the...

Science of Sound: Joe Goddard on Euphoria

Armed with scientific research by All-New Ford Fiesta and Spotify on how music affects people’s emotions, we asked 3 international artists to create...

Science of Sound: Mat.Joe on Escapism

Armed with scientific research by All-New Ford Fiesta and Spotify on how music affects people’s emotions, we asked 3 international artists to create...

Science of Sound: Nao on Nostalgia

Armed with scientific research by All-New Ford Fiesta and Spotify on how music affects people’s emotions, we asked 3 international artists to create...

When Neuroscience Meets Music

A neuroscientist from NYU teams up with Spotify to help define the perfect driving track.